Clear Strategy, Tidy Execution, No Drama.

Natalie Eagling

Why me?

I'm a commercially minded marketer who isn’t afraid to get their hands dirty. I’ve spent the last 20 years building, scaling, and leading marketing teams across the UK, Ireland, and the US. I'm just as comfortable in Google Ads as I am in a boardroom, and I love turning messy marketing problems into clear, scalable systems and strategies. But, I'm not a typical “consultant”. I've lived the buy-integrate-grow cycle as a Group CEO, leading two business acquisitions from due diligence to full integration. I know the pitfalls and the shortcuts.

• 20 Years of Experience: I've seen it all, from start-ups to globally recognized brands. I know what works.

• Hands‑on Performance: 15+ years running and leading Meta & Google at agency and in‑house levels; I still live in Ads Manager. You get a strategist and a practitioner in one.

• No Drama, Just Results: I provide straight talk and clear reporting. I'll tell you what you need to hear, not just what you want to hear.

• M&A Expertise: For businesses facing complex challenges like post-acquisition integration, I offer specialised strategic diagnostics. I’ve been there multiple times.

• UK Base, US Savvy: Practical GTM experience for businesses looking to expand.

• Founder Empathy: I’ve built and run teams across time zones; I keep it lean and focused on what moves the needle. And, I know how to build trust and credibility during times of intense change.

How We Can Work Together

My process is designed to deliver value from day one and ensure we're a perfect fit before committing to a long-term partnership. I keep it simple: a fixed-fee audit to start, then a clear monthly retainer. No surprises.

Step 1: The 10-Day Growth Audit & Strategy (Our Starting Point)

This is where every engagement begins. It's a fixed-fee, high-impact deep-dive to find the leaks and size the upside. It's designed to give you immediate clarity and a robust plan, with no long-term commitment required.

• What you get: An intake call, a complete teardown of your Meta/Google accounts, tracking, landing pages, and creative, followed by a clear 90-day roadmap with prioritized actions.

• The outcome: Actionable insights from day one. You can run the plan with your team or we can execute it together.

Step 2: Ongoing Partnership (Post-Audit)

Once we have a clear plan, we can discuss ongoing support. This is a monthly retainer based on your specific needs, and typically looks like one of two options:

• Fractional CMO: For when you need strategic leadership across your team, channels, and budget.

• Performance Retainer: For when you need hands-on strategy and expert execution within your ad accounts.

From Strategy to execution

My focus is on building a scalable acquisition engine for your business. While the specific deliverables are guided by the 90-day plan, the work often includes:

• Account structure built for scale and simplicity.

• Conversion architecture that works (full-funnel approach).

• Creative system: messaging matrix, shot lists, UGC prompts, and a backlog of ideas.

• Test roadmap: audiences, creative, formats, landing pages, prioritised by impact/confidence/effort.

• Weekly optimisation: budgets, exclusions, query pruning, negative keywords.

• Reporting that’s readable: CAC, ROAS, MER, blended view, and the story behind the numbers.

Featured in…

What next?

Whether its advice, mentorship, hands on execution, or all three, lets chat. I love what I do, and genuinely love helping businesses succeed.